They’re annoying, but they actually do work. We don’t have one of those annoying popups yet, but we’ve toyed with the idea. We added a dedicated newsletter page and the rate of signups increased nicely. There were signups at the bottom of the page, but we knew that not everyone was seeing them. I also never removed the people who didn’t provide consent during the whole CASL thing, so they’re still on the list, but they don’t get newsletters.įrom June 2013 to about September 2014, it was much harder to sign up for our newsletter. Now with CASL, we don’t need double-opt-in - much easier. When we first started the newsletter, it was double-opt-in, so there’s actually 73 people who never confirmed who are sitting in email limbo. Here are some stats on our newsletter growth: Trending upward! Now the newsletter is a collaborative effort by everyone at Kick Point - in theory, at least one of us should remember, right? And haven’t managed to miss a newsletter since, although there have been a few times I’ve woken up in a panic on Friday mornings and ran to the computer to send the newsletter because I forgot the day before. She had just moved into her new house that morning, so we have more or less forgiven her newsletter faux pas.ĭespite this setback, we just picked ourselves up and kept going for #2 on May 24th. Jen remembered she was supposed to send out the newsletter at approximately 11:30 p.m. The second week the newsletter was to go out, I asked Jen if she could do that since I’d be on vacation. Technically, we should be at newsletter #101 tomorrow. Only one person unsubscribed from our first newsletter (sorry Carl!) but it had a pretty sweet 80% open rate and 46% click rate. Out of those 490 people, 46 signed up in time for our first newsletter.
We asked 490 people - 13 of them unsubscribed, and 53 of the emails bounced.
#Most annoying email newsletters software
We wouldn’t be able to send that initial email asking if people wanted our newsletter through our email software as we did then. If we built the newsletter now, it would actually be a lot harder because of the CASL rules. (I remember sitting in Roast setting it up.) Sometimes it was blog posts, sometimes it was tweaking the content on our website, and that particular week, it was building a newsletter. The newsletter grew out of one of our “Kick Point marketing afternoons” - we would all take a half day on Thursdays and work on things that would help grow the profile of Kick Point. May 10th, 2013 seems like it wasn’t that long ago, but it was actually 100 newsletters ago.
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